affle india ipo

Affle India IPO

 

Affle International, Singapore-based parent of Affle India. Affle is a consumer intelligence company backed by Microsoft.

Ahead of IPO, Affle acquired US-based mobile advertising company RevX Inc for an undisclosed amount

The company has a global presence with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions, and transactions through relevant Mobile Advertising.

The main aim of the company is to enhance returns on marketing spend through delivering contextual mobile ads and reducing digital ad fraud, while proactively addressing consumer privacy expectations.

Promoters of Affle India

Anuj Khanna Sohum and Affle Holdings Pvt Ltd

Strength of Affle India IPO

  1. Backed by Major Tech Giant Company Microsoft. Microsoft has a 6.48% stake in the Singapore based Affle Holdings.
  2. Provides End-to-End Solutions and follow a very low-cost business model.
  3. The company has a global presence and having a Global customer base
  4. Affle acquired US-based mobile advertising company RevX Inc

Affle India IPO Details

IPO Opens on: 29 July 2019

IPO Opens on: 31 July 2019

Price Band:   Rs 740 to Rs 745

Bid Lot: 20 Shares & in Multiple of 20 Shares

Maximum Price: Rs 745×20 = Rs14, 900

Fresh issue: 90 Cr

Offer for Sale: 5,500,000 shares (Rs 407 – Rs 409.75 crore)

IPO Size: Rs 497 – Rs 499.75 crore

Affle India IPO Time Line

Finalisation of Allotment: 5 August 2019

Initiation of Refunds: 6 August 2019

Transfer of Shares to Demat Account: 7 August 2019

Listing At: NSE & BSE

Listing Date: 8 August 2019

 

Financial Performance of (in INR crore) Affle India

FY19 FY18 FY17 FY16
Total Revenue 121.4 84.9 66.8 88.9
Total Expense 97.9 71.3 66.0 85.0
Comprehensive Income 16.7 8.8 0.6 2.6

 

Affle India IPO Valuations

Face Value = Rs 10

Earnings Per Share (EPS) = Rs 6.8(Approx)

PE Ratio = 107 (approx)

Return on Net Worth (RONW) = 36%

Net Asset Value = Rs 29.81/Share

Affle India IPO Subscription Details

Category Shares offered Subscription (no. of times, at 6 pm)
Day 1 Day 2 Day 3

QIB

 27% 0.37x 55.31x
NII 5% 0.1x 198.69x
Retail  67% 3.2x 10.94x
Total 28% 0.81x 86.48x

Grey Market Premium of India MART IPO Day by Day

Grey market premium as on 01-08-2019 = Rs. 200-210/Share

Grey market premium as on 31-07-2019 = Rs. 170-180/Share

Grey market premium as on 30-07-2019 = Rs. 160-165/Share

Grey market premium as on 29-07-2019 = Rs. 150-160/Share

Grey market premium as on 28-07-2019 = Rs. 150-160/Share

Grey market premium as on 27-07-2019 = Rs. 135-140/Share

Grey market premium as on 26-07-2019 = Rs. 140-150/Share

Grey market premium as on 25-07-2019 = Rs. 170-180/Share

Grey market premium as on 24-07-2019 = Rs. 150/Share

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